Yet EON decided against making Craig the trailblazer for a brand-new era of the series. The opportunity to keep the franchise moving in such a way was there and without pressure to revert to the boring, unfunny stereotypes associated with many previous iterations, but best showcased in Pierce Brosnan’s final James Bond film Die Another Day. Like Timothy Dalton’s The Living Daylights and License To Kill, it was bold, adventurous, and proudly subverted its audience’s expectations. Casino Royale did not feel like a James Bond film at all. It’s arguable that Craig was let down by the writers’ decision to gradually reintroduce the franchise to its old overused tropes. By rebooting the canon with the origin story in Casino Royale – a creative decision that had not been made before in the franchise – there was suddenly the potential for the character to step out of the shadows of the five actors who had previously played it. In reality, however, EON and the writing teams behind each of his films had the chance to completely regenerate the franchise and elevate it to levels never attained before, in turn making him the greatest. Even after Craig’s final Bond film, No Time To Die, audiences generally remarked that he was one of the best incarnations of the character.
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